Turning online activity into offline activity

Workshop session

Critics of “clicktivism” say that online campaigning is too easy to do, too lightweight to make any significant impact other than making a person feel better about themselves.

This session will hear from experienced organisers who have used new media to organise offline activities. They will talking about how they’ve done it, and debating issues like:

  • Is online campaigning sometimes the lazy way?
  • Are social networks a distraction or a help?
  • Do formal party or organisational structures get in the way or are they needed as much as ever?


  • Alex Smith (Labour Party)
    Alex Smith co-ordinates new media for Ed Miliband, the leader of the Labour Party. Alex previously ran LabourList, the leading Labour grassroots blog.
  • Nick Lowles (Hope Not Hate)
    Nick runs Hope Not Hate, the leading campaign against the BNP, and led the campaign that wiped out the BNP in Barking and Dagenham in the 2010 election.
  • Jessica Riches (UCL Students)
    Jessica is a newly politicised student activist and UCL occupier, the ‘twitter guru’ of the @ucloccupation account.
  • Teddy Goff (Blue State Digital)
    Teddy leads on strategy engagements for Blue State Digital, based in the NY office. During the 2008 general election, Teddy directed all state new media operations for Barack Obama’s presidential campaign, overseeing everything from email and blog programs to online organizing strategies in more than 25 battleground states.